Date & Time: November 17 - 18 2026
Location: U.S. Center for Dairy Excellence Singapore
Designed for food and beverage marketers, this inaugural two-day workshop is specially curated for marketing professionals and business leaders across the food, beverage and nutrition sectors who are looking to strengthen product positioning and unlock new opportunities through evolving health, wellness and consumer trends.
This invitation-only program will deliver practical and actionable strategies together with innovation inspiration unlocking what helps wellness products stand out, resonate with consumers and achieve lasting appeal.
Date November 4 - 7, 2026
Location: Jakarta, Indonesia
The 8th La Cuisine Competition is returning once again. Taking place from November 4-7 2026 at the NICE PIK 2, Jakarta, Indonesia, the event is held in conjuntion with Krista Interfood Exhibition.
The USA Cheese Guild will continue to be a Diamond Sponsor, and will feature as the main ingredient in the Best of Chiffon Cake category. A total of 60 teams will be competing in this category.
Featured Cheese: Elle & Vire Cream Cheese
The La Cuisine Competition is a WORLDCHEFS-endorsed national culinary competition organized by the Association of Culinary Professionals Indonesia (ACP), featuring chefs, culinary professionals, and students from Indonesia and abroad.
For more information visit worldchefs.org/event/the-8th-lacuisine-2026/
Tailored for food technologists and formulators, this two-day workshop will explore the innovative use of U.S. dairy protein ingredients to elevate protein content of sweet snacks including bakery, chocolate, and confectionery products.
Presentations by USDEC experts alongside registered dietitian nutritionist, Siew Guan Lee will delve into the functional, nutritional, sensory and consumer demand considerations pivotal to formulating healthier sweet snacks using U.S. dairy ingredients.
Exclusively for this workshop, we will spotlight sweet treat innovation opportunities tailored for Southeast Asia, showcase a range of freshly baked prototype concepts, and uncover the latest trends in both the bakery and confectionery sectors.
Invited guests will also have the chance to network directly with participating U.S. dairy suppliers, as well as the respected bakery industry professional, Mike Fleming, who has over 60 years of involvement in all facets of the baking practice. Baking expert and educator, Mike established The Baking Industry Training Centre in 1993 – a first for Singapore – and today acts as a technical consultant to notable companies across Southeast Asia.
USDEC is thrilled to present an array of premium cheeses from the USA alongside a diverse selection of U.S. dairy products that cater to the evolving demands of the food and beverage industry. Whether you operate in manufacturing, foodservice, hospitality or retail, our extensive range is tailored to meet your unique business needs and requirements.
Nestled within the USA Pavilion at Hall 7, visit us at Booth #7B1-01 and discover the excellence of USA cheeses. Here’s a glimpse of what’s in store:
Southeast Asia’s population is aging rapidly, according to the World Health Organization. As some markets transition into “aged economies”, demand for healthful solutions that support healthy aging is increasing – presenting new opportunities for the region’s food and beverage industry. With its expanding milk production capabilities, the U.S. dairy community is well-positioned to help manufacturers fill this gap with versatile, high-quality ingredients that support active, healthy aging.
This exclusive two-day workshop hosted by the U.S. Dairy Export Council (USDEC) will showcase how U.S. dairy proteins and ingredients can seamlessly elevate Southeast Asia-friendly formulations that support active, healthy aging. Participants will gain in-depth technical knowledge on using U.S. dairy proteins and ingredients to formulate Southeast Asia-friendly innovations that meet taste, texture and nutrition demands of aging consumers.
Hear from USDEC experts how to effectively use dairy ingredients in diverse applications and creatively integrate them into healthful, regionally relevant products with enhanced functionality, sensory appeal, and nutritional value. This workshop will also explore dairy’s role in nutrition and how it can support quality of life from youth to prime. USDEC experts will be joined by guest speakers including flavour profiling expert from leading industrial flavour and fragrance manufacturer and registered nutritionists from national health boards and dietetics associations. This workshop also offers a chance to connect with U.S. dairy suppliers, explore their product portfolios and services, and discuss supply capabilities to fuel your next product innovation.
What to Expect:
Join leading nutritionists, researchers and health experts on this full-day event where we bring together prominent speakers from the United States, Asia and Oceania for a dynamic day of presentations and panel discussions sharing the evolving science-based evidence on the health benefits of dairy proteins across life stages.
Special attention will be placed on recent and emerging research examining dairy protein’s health role for metabolic wellness and in addressing the unique protein needs of children, women, and seniors. Sessions will also examine country-specific insights on Southeast Asian consumer perceptions and behavior for protein consumption, explore the importance of protein quality for both human and planetary health, and spotlight innovative new product concepts supporting Southeast Asia-friendly adoption of a protein forward lifestyle.
Whether you work in academia, sports and fitness, food innovation, or public health, this conference is designed to update you with the latest science while sharing practical strategies and actionable learnings which address critical nutritional gaps and deliver on regional health priorities.
Register now to enhance nutritional outcomes and drive meaningful change with the multifaceted advantages of dairy proteins to nourish Southeast Asia’s diverse and growing population sustainably.
The 15th edition of the Philippine Culinary Cup (PCC) promises to be an unforgettable milestone event. As the country’s most prestigious culinary competition celebrates a decade and a half of excellence, this year’s edition will welcome a record-breaking panel of 73 judges, including 49 esteemed world chefs judges from around the globe and 24 respected local culinary experts. Over four action-packed days, the competition will showcase top culinary talent in one of the region’s most anticipated and rigorous culinary battles.
As part of our mission to support culinary creativity and dairy excellence, the USA Cheese Guild is proud to be the ingredient sponsor for the Amuse Bouche – Savoury Category, under the Practical Competition track. This exciting team category is open to professionals from hotels, restaurants, catering companies, and culinary schools, with each team composed of two competitors from the same organization.
Competition Details: Amuse Bouche – Savoury Category
Featured Cheeses: American Heritage Cream Cheese, California Monterey Jack, and Point Reyes Toma
Objective: Within 45 minutes, each team must prepare and present the following –
Two (2) sets of four (4) cold amuse-bouche (bite-sized, pre-appetizer portions)
Two (2) sets of four (4) hot amuse-bouche of the same kind
A total of 16 pieces served simultaneously
For more information, visit www.WOFEX.com.
Join us at the U.S. Dairy Supply & Innovation Seminar, an exclusive, full-day event hosted by the U.S. Dairy Export Council (USDEC), taking place just ahead of the Fi Asia trade show in Bangkok. This high-impact seminar will spotlight the advantageous capabilities of dairy ingredients, and how the U.S. stands out as a trusted source to meet Southeast Asia’s growing demand for high-quality dairy ingredients.
Why Attend?
Don’t miss this opportunity to be part of a dynamic seminar designed to unlock the next wave of dairy-led innovation.
Join USDEC at the Fi Asia trade show, where we’ll showcase the supply advantages and innovative opportunities of U.S. dairy. As Thailand continues to embrace its ambition of becoming the “Kitchen of the World,” the demand for guilt-free food and beverage options is soaring, creating exciting opportunities for forward-thinking manufacturers and formulators. In this competitive landscape, the key to success lies in crafting products that blend creativity with enhanced nutrition, convenience, and irresistible flavor.
Explore how to create better-for-you snacks that perfectly balance health benefits with indulgence. Discover how clean-label U.S. dairy ingredients can elevate every bite and sip, offering the ultimate combination of nutrition, functionality, and flavor. Experience innovative protein-packed and sodium-reduced snacks designed to meet the growing demand for smarter, healthier snacking options.
Don’t miss this chance to unlock new possibilities and drive your business forward with U.S. dairy innovation!
Join us for this exclusive event where we gather Southeast Asia’s food and beverage industry leaders, dairy processors, farmer organizations, policymakers, and sustainability advocates to explore U.S. dairy’s leadership in sustainability, and how its farmer-led, science-based approach is helping to deliver more sustainable and nutritious food systems worldwide.
The conference will spotlight big-picture insights and progress around U.S. dairy’s role in advancing global sustainability and food security, featuring expert presentations, panel discussions, and networking opportunities. Key highlights include:
Join The La Cuisine Cooking Competition 2025, held in conjunction with SIAL Interfood, is renowned for raising the standards of professionalism within the culinary industry in Indonesia and beyond. Organised by the
Association of Culinary Professionals Indonesia (ACP), and endorsed by WORLDCHEFS Organization as a local competition, the event is now in its 7th edition.
As part of our mission to support culinary creativity and dairy excellence, the USA Cheese Guild is proud to be the ingredients sponsor for the ‘Best Chiffon Cake’ category, where professionals chefs, culinary students and pastry experts are set to present their innovate creations for one of the most well-loved cakes in Southeast Asia featuring the U.S. cream cheese.
This is an unparalleled opportunity for participants to demonstrate their culinary mastery for that perfect blend of traditional heritage with modern innovation, while highlighting the versatility of the beloved American Original variety in the dessert application.
For more information, visit this link.
We are thrilled to host an exclusive two-day workshop designed for R&D specialists, food technologists, and product developers seeking to create innovative, nutritious beverages for Southeast Asia’s health-conscious consumers.
The workshop explored the use of U.S. dairy proteins and ingredients—including whey protein isolates, concentrates, and milk proteins—in creating nutritious, great-tasting Ready-to-Drink (RTD) and Ready-to-Mix (RTM) beverages. Participants gained practical insights, hands-on experience, and technical knowledge to enhance product formulation, taste, and functionality.
Invited guests had the opportunity to learn about market trends, consumer insights, and sourcing opportunities, as well as an exclusive tour of Glanbia Nutritionals’ Collaboration Center, where cutting-edge beverage innovation is showcased. Guests also had the opportunity to network directly with participating U.S. dairy suppliers.
For more information, please contact info@usdecsg.org.
As market conditions continue to shift and consumers’ preferences evolve, the food and beverage industry must stay ahead of emerging trends to meet evolving demands. Join us at the U.S. Dairy Ingredients Supply & Innovation Seminar to explore the forces shaping the future of food and beverages and discover how U.S. dairy ingredients can help create lasting value for your business.
Through a series of engaging presentations and expert discussions, hear from industry leaders in market intelligence, consumer insights, trade, and food innovation while connecting with U.S. dairy suppliers to explore future business opportunities.
An exclusively curated program for R&D and food innovators seeking to create nutritionally balanced, protein-fortified snack products tailored to Southeast Asia’s palate.
This by-invite-only workshop hosted by the U.S. Dairy Export Council (USDEC) shared practical insights into the functional and formulation applications of U.S. dairy proteins and ingredients across a range of snack systems. Participants gained practical insights, participated in product tastings and took part in hands-on demonstrations designed to encourage meaningful interaction and inspire actionable strategies to support innovation in the region’s thriving snack industry.
Invited guests also had the opportunity to network directly with participating U.S. dairy suppliers. For more information on future workshops, please contact info@usdecsg.org.
An exclusively curated program for R&D and food innovators seeking to create nutritionally balanced, protein-fortified snack products tailored to Southeast Asia’s palate.
This by-invite-only workshop hosted by the U.S. Dairy Export Council (USDEC) shared practical insights into the functional and formulation applications of U.S. dairy proteins and ingredients across a range of snack systems. Participants gained practical insights, participated in product tastings and took part in hands-on demonstrations designed to encourage meaningful interaction and inspire actionable strategies to support innovation in the region’s thriving snack industry.
Invited guests also had the opportunity to network directly with participating U.S. dairy suppliers. For more information on future workshops, please contact info@usdecsg.org.
Le Grand Chef Cafe, Resto & Bistro Competition is a prestigious culinary contest in Indonesia, held alongside ALLFood Indonesia 2026. In its second edition this year, the competition will be held from April 15–18 at Indonesia Convention Exhibition, BSD, Tangerang, Indonesia.
Professionals from the Café, Restaurants and Bistro sectors will compete in Western and Modern Indonesian cuisines, presenting various signature dishes to be named ‘Best of the Best’. Widely regarded as a platform for cafés, restaurants, and bistros, Le Grand Chef showcases some of Jakarta’s most creative and skilled culinary talents. Thirty teams of 3 professionals are expected to compete for the top spot this year.
USA Cheese Guild is proud to be the ingredient sponsor for the semi-final round, which will see teams incorporating Schuman Parmesan and Hilmar Pepper Jack in their western/modern culinary creations. Through this partnership, the Guild continues to support culinary creativity and dairy excellence, inspiring chefs to explore new applications and push the boundaries of flavour with high-quality USA Cheeses.
For more information, visit allfoodindonesia.com/legrand/
USDEC is thrilled to present an array of premium cheeses from the USA alongside a diverse selection of U.S. dairy products that cater to the evolving demands of the food and beverage industry. Whether you operate in manufacturing, foodservice, hospitality or retail, our extensive range is tailored to meet your unique business needs and requirements.
Discover the unique quality and variety of USA cheeses on the floor of FHA this year. Connect with acclaimed U.S. cheesemakers from Commercial Creamery Company, Dairy Farmers of America, Dairy Trade USA, Orange Cheese Company, Ronald A. Chisholm Limited, Schreiber Foods Inc. and S J Global Group Inc. who are in town exclusively at the event.
Here’s a glimpse of what’s in store:
This exclusive technical workshop is curated for R&D professionals, food innovators and manufacturers seeking to develop nutritious, protein-enriched food and beverage products for Southeast Asia’s evolving health and wellness market.
Awareness of protein’s role in supporting energy, strength and healthy aging continues to grow, with 76% of Southeast Asian consumers stating that they are interested in protein-added food and beverage products, according to USDEC custom consumer research. Demand is rising for convenient, protein-forward foods and beverages that fit seamlessly into everyday eating habits.
This invitation-only workshop, hosted by the U.S. Dairy Export Council (USDEC), will share how U.S. dairy proteins and ingredients can support active lifestyles for young and midlife adults, helping them maintain health and vitality through these key life stages.
Find out more about how USDEC can support your innovation journey here: https://usdairyexcellence.org/u-s-center-for-dairy-excellence/
The 16th edition of the Philippine Culinary Cup (PCC) took place on 29 July to 1 August at the SMC Convention Center, as part of WOFEX 2026. USA Cheese Guild is once again an ingredient sponsor this year, this time for the newly introduced Sweet Cupcakes and Savory Muffins category. A total of 20 teams comprising 40 participants from various foodservice establishments and educational institutions competed in the category. Entries were evaluate by five renowned pastry and baking chefs from around the world. The competition concluded with three silver Medalists and 11 bronze Medalists. Culinary students from Lyceum of the Philippines University Culinary Institute achieved the highest and second highest scores.
Featured Cheeses: Dinner Bell Creamery Monterey Jack and Stella U.S. Mozzarella. Participants can also include Prairie Farms Cream Cheese as an optional ingredient.
The U.S. Dairy Export Council is pleased to present the U.S. Dairy Ingredients Trade Seminar, bringing together global and regional experts to discuss dairy’s role in supporting more nutritious and accessible food products.
Entitled From Supply to Innovation: Empowering Nutrition with U.S. Dairy Ingredients, the Seminar will share demand outlooks, export trends, and market developments shaping the region’s food and beverage sector; as well as how dairy ingredients can contribute to nutrition-focused innovation and product development.
Designed for food and beverage buyers, manufacturers, and key decision makers, this full day expert-led presentations and panel discussions will explore the role of dairy in delivering nutritionally adequate diets for Filipinos, and the importance of protein quality in supporting nutrition.
Uncover the knowledge and insights to drive innovation that aligns consumer needs with business priorities. Register your
Explore opportunities for knowledge sharing and collaboration aimed at inspiring new products for Asia’s consumers. In today’s competitive landscape, we help forward-thinking manufacturers and formulators craft products that blend creativity with enhanced nutrition, convenience, and irresistible flavor.
Discover how U.S. dairy ingredients can elevate every bite and sip, offering the ultimate combination of nutrition, functionality, and flavor, all while delivering to the preferences of Southeast Asian consumers. Don’t miss this chance to unlock new possibilities and drive your business forward with U.S. dairy innovation!